Coupons

What is a Coupon?

A coupon is a promotional discount applied to subscription invoices. Coupons are configured using the optional couponDetails object in the Create Subscription request.
A coupon can define

Discount type: Percentage discount or fixed-amount discount.
Duration: Controls how long the discount remains valid. supported values-ONETIME, LIMITED PERIOD and FOREVER
Merchant-managed validation: Merchants can maintain their own coupon management system. When a customer enters a coupon code during checkout, Transact Bridge invokes the merchant’s coupon validation API to verify the code and determine whether it is valid, applicable to the subscription, and what discount should be applied.

Transact Bridge does not provide an inbuilt coupon management system. The coupon system allows partners to continue using their existing coupon management platform without migrating or recreating coupons in Transact Bridge. Instead of maintaining a separate coupon repository, merchants retain full ownership and control over their coupon lifecycle, including coupon creation, eligibility rules, validity periods, usage limits, discount values, and redemption logic.

Coupon application on Subscription

Learn how to apply coupons in subscription.

Business Use Cases for Coupons

Business Use Case	Description	Example
Promotional Campaigns	Offer discounts during seasonal or marketing campaigns to increase sales.	A SaaS company launches a `SUMMER10` coupon that gives 10% off on subscriptions purchased during July.
New Customer Acquisition	Encourage first-time customers to complete their purchase with a discount.	A customer signing up for the first time enters `WELCOME20` and receives 20% off the initial payment.
Limited-Time Offers	Run promotions that are valid only for a defined period.	A coupon gives 15% off for the first 3 months of a yearly subscription.
Percentage-Based Discounts	Reduce the payable amount by a percentage.	Original subscription: ₹1,000/month. Coupon: 10% OFF. Customer pays ₹900/month.
Fixed Amount Discounts	Deduct a fixed monetary amount from the order value.	Original price: ₹2,000. Coupon: ₹500 OFF. Final payable amount: ₹1,500.
Subscription Promotions	Apply discounts on recurring subscriptions for a specific duration.	A streaming platform offers 25% off for the first 6 months of a monthly subscription.
Product Launch Offers	Promote newly launched products or plans with introductory discounts.	A newly launched Premium Plan includes a 15% introductory discount for early adopters.
Customer Retention	Encourage existing customers to renew their subscriptions.	A subscription nearing expiry is offered a `RENEW10` coupon to receive 10% off on renewal.
Targeted Marketing Campaigns	Provide exclusive coupons to selected customers.	Customers who have not purchased in the last 90 days receive a `COMEBACK20` coupon via email.

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What is a Coupon?

Coupon application on Subscription

Business Use Cases for Coupons

​What is a Coupon?

Coupon application on Subscription

​Business Use Cases for Coupons

What is a Coupon?

Business Use Cases for Coupons