| Customer requests cancellation | The customer no longer wishes to continue the subscription service. |
| Service discontinued | The merchant permanently discontinues the subscribed product or service. |
| Account closure | The customer closes their account and all recurring billing must stop. |
| Fraud or policy violation | The merchant detects fraudulent activity or a breach of terms and terminates the subscription. |
| Migration to a new subscription | The customer is moved to a new subscription plan that requires creating a new subscription. |
| Compliance requirements | Regulatory or business policies require the subscription to be permanently cancelled. |